Willis Tower: Doo Not/Are You F'ing Kidding?

Starting today, the Sears Tower will henceforth be known as "Willis Tower".

Which - to be honest - kinda makes us hate this Willis company. Not that we're some tractor-buyin' die-hard Sears customers or nothin'. (LL: Get it? Die Hard? Willis? I'm so smart and original!) We just hate to see an American landmark lose its name in the corporate shuffle.

Back in April, we shat on Four Seasons for screwing with the Regent Beverly Wilshire in much the same way (click here if you missed that one). Now it is Willis's turn to be the focus of our ire.

In fact, if anyone out there from "Willis" is reading this: we fart in your general direction. And that building you paid millions of dollars to get your name on? We're still calling it the Sears Tower. So there.